Video Sphere

Google introduces a marketplace to sell and buy videos on its platform Google Video. The idea was interesting: a site to sell its own videos or to buy real contents (no only videos of the neighbor following down…).

Google was even claming that this market was to increase, attracting interesting partners such as CBS or the NBA.

Now, Google announced it’s over…Google Video is still online, but don’t expect to sell or buy videos anymore…this marketplace is over (for now…?).

Actually, most people prefers to watch free contents, even though they have to see advertisements first…

Charlene Li, a Forrester Research analyst, think that this was a failure to focus on videos rather than on communities around videos, which make the success of YouTube….

But, the target was not the same maybe…and there is maybe not a place for a service between VOD and free web videos yet…

Now Google seems to focus on advertisement and free video contents around communities…