Google video marketplace: it’s over

August 14, 2007

Google Video On DemandGoogle introduces a marketplace to sell and buy videos on its platform Google Video. The idea was interesting: a site to sell its own videos or to buy real contents (no only videos of the neighbor following down…).

Google was even claming that this market was to increase, attracting interesting partners such as CBS or the NBA.

Now, Google announced it’s over…Google Video is still online, but don’t expect to sell or buy videos anymore…this marketplace is over (for now…?).

Actually, most people prefers to watch free contents, even though they have to see advertisements first…

Charlene Li, a Forrester Research analyst, think that this was a failure to focus on videos rather than on communities around videos, which make the success of YouTube….

But, the target was not the same maybe…and there is maybe not a place for a service between VOD and free web videos yet…

Now Google seems to focus on advertisement and free video contents around communities…

Bright commercial using a fake Youtube player

July 14, 2007

A bright use of the famous Youtube player (well..not exactly the true Youtube player) :

SEE IT HERE

The idea behind this commercial is simple but enough surprising to make it a successful viral commercial for a noble cause…A bright buzz idea !

(via z4rk)

BrightRoll monetizes the web video market

June 20, 2007

image BrightRoll, the video ad network formerly known as PostRoller, helps publishers monetize their video traffic and helps advertisers connect with consumers in the rapidly growing online video market.

“Online video advertising is quickly becoming the most important and strategic medium for branded advertisers,” said Tod Sacerdoti, CEO and Founder of BrightRoll.

BrightRoll

A brief overview of the company:

Based in San Francisco, CA, BrightRoll was founded by Tod Sacerdoti, a former executive with Plaxo and former Internet Marketing investment banker at Robertson Stephens.

Launched in late 2006, BrightRoll has established itself as an early leader in the video advertising market, providing innovative pre-roll, post-roll (before and after the delivery of video content) and click-to-play advertising solutions across a broad network of publisher sites.

In April, 2007, BrightRoll, Inc. announced that it has already served 500 million advertisements in video players since inception.

Massive growth expected in the online video advertising market:

With a rapidly growing publisher network and a strong pipeline of video advertisers, BrightRoll is well positioned to take advantage of the massive growth expected in the online video advertising market. A recent report from Lehman Brothers stated that U.S. Online Advertising Spending will reach $2.4 billion in 2010, representing nearly 10% of the total online advertising market.

Register and monetize your videos:

Publishers can sign up for an account at BrightRoll.com, get their BrightRoll ad tags and begin monetizing their sites within minutes.

BrightRoll is compatible with Windows Media Player, Flash players and Quicktime. BrightRoll also announced today that the PostRoller name will no longer be used on its products, as the Company now provides pre-roll, post-roll and mid-roll products in the marketplace.

Web Videos: the new way to become a famous singer !

June 14, 2007

More and more new artists are discovered through their online performance spread over the internet thanks to embedded videos.

If you are good, start with a blog, register on one of the most famous Video Sharing website (such as YouTube) and upload your videos. Then spread your videos on other video sites…

But be patient, because it could take some time before it really spread around…but if you are really good, once the buzz has started, you can expect a huge increase of viewers and maybe a contact with a major !

You don’t believe it ? Concrete example:

Esmee Denters first began to gain awareness by posting cover performances of Beyonce, Alanis Morrisette and Alicia Keys on her YouTube page. Actually she joined YouTube on August 25, 2006.

18 year-old Esmee Denters hails from Oosterbeek, Holland, where she has had 21 million views on her YouTube site since she posted her first performance.

Esmee Denters

The result ? Esmee Denters has signed to Tennman Records. In addition, to being on tour this summer with Justin Timberlake, she is currently writing/recording on her debut album which is slated for release later this year.

Vator.tv : Community for entrepreneurs looking to pitch their business ideas

June 11, 2007

image “Austrian economist Joseph Schumpeter once said that innovation is the driving force of economic progress. Entrepreneurs, he said, are the agents of innovation. These words capture the essence of Vator.tv.”

The spirit:

Vator.tv is a YouTube for entrepreneurs looking to pitch their business ideas. In a more professional way we must say it is a professional network and marketplace for ideas and businesses, where anyone, across all industries, at any stage, can share ideas, products, services and businesses with the rest of the world, mainly through video.

Its founder, the charming Bambi Francisco, after 8 years working for MarketWatch, hopes to make Vator.tv a contributor in the drive for economic progress by serving as a catalyst for innovation. It is an extension of Bambi’s passion to give investors an edge by exposing opportunities at the earliest stages.

Hence, the name Vator, for innovator, or elevator, since the pitches are given in the span of an elevator ride.

vator.tv

How to use it:

But Vator.tv is much more than a simple YouTube for entrepreneurs, it is a real community for innovators to showcase their ideas, discover, collaborate, exchange knowledge and muster the resources to get their idea to the next level.

When you first register you are asked to fill in who you are (business owner, employee, freelancer, student, looking for work, investor, …) so you immediately understand you are not here to watch and share dumb videos…

When registered, you can not only upload your own pitch, but also:

  • browse existing videos through keywords, categories, upload freshness,
  • search for service providers by category, country and city,
  • have a look on the common tag cloud,
  • search for people by name, company or type of profile (business owners, employees, freelancers, students, jobseekers, investors),
  • browse the company directory where you can find a link to companies websites and of course uploaded pitches,
  • contact people and share interesting pitches with your friends and external contacts.

So, if you are an entrepreneur looking for a founder of a new company, an engineer inside a corporation or University with a new product idea, an author who wants to make a film out of his book, or a proprietor of a small business who wants to franchise, register and upload your pitch on Vator.tv without loosing a minute !

A short presentation by Bambi Francisco & Cyril Brignone:

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