Revver, the famous video sharing website that allows anyone to monetize video content with built-in advertisement, has been acquired by Live Universe for $ 5 million !
Live Universe already operates multiple video sites, including the video-sharing service LiveVideo.
I think there is no need to test or explain the main idea of this video sharing website. Its name speaks for itself…As you can guess, StupidVideos.com objectives are to share and stream dumbest videos you can find on the Internet…which is not a big challenge, since this probably 50% of videos spread on the whole Internet…
To give you an overall idea of the intellectual level of videos you can find, simply watch the following screenshots:
Nevertheless, if you think you have THE dumbest video of the year, don’t lose a minute and publish it on StupidVideos.com, because you could win $ 25000 …
Google introduces a marketplace to sell and buy videos on its platform Google Video. The idea was interesting: a site to sell its own videos or to buy real contents (no only videos of the neighbor following down…).
Google was even claming that this market was to increase, attracting interesting partners such as CBS or the NBA.
Now, Google announced it’s over…Google Video is still online, but don’t expect to sell or buy videos anymore…this marketplace is over (for now…?).
Actually, most people prefers to watch free contents, even though they have to see advertisements first…
Charlene Li, a Forrester Research analyst, think that this was a failure to focus on videos rather than on communities around videos, which make the success of YouTube….
But, the target was not the same maybe…and there is maybe not a place for a service between VOD and free web videos yet…
Now Google seems to focus on advertisement and free video contents around communities…
BrightRoll, the video ad network formerly known as PostRoller, helps publishers monetize their video traffic and helps advertisers connect with consumers in the rapidly growing online video market.
“Online video advertising is quickly becoming the most important and strategic medium for branded advertisers,†said Tod Sacerdoti, CEO and Founder of BrightRoll.
A brief overview of the company:
Based in San Francisco, CA, BrightRoll was founded by Tod Sacerdoti, a former executive with Plaxo and former Internet Marketing investment banker at Robertson Stephens.
Launched in late 2006, BrightRoll has established itself as an early leader in the video advertising market, providing innovative pre-roll, post-roll (before and after the delivery of video content) and click-to-play advertising solutions across a broad network of publisher sites.
In April, 2007, BrightRoll, Inc. announced that it has already served 500 million advertisements in video players since inception.
Massive growth expected in the online video advertising market:
With a rapidly growing publisher network and a strong pipeline of video advertisers, BrightRoll is well positioned to take advantage of the massive growth expected in the online video advertising market. A recent report from Lehman Brothers stated that U.S. Online Advertising Spending will reach $2.4 billion in 2010, representing nearly 10% of the total online advertising market.
Register and monetize your videos:
Publishers can sign up for an account at BrightRoll.com, get their BrightRoll ad tags and begin monetizing their sites within minutes.
BrightRoll is compatible with Windows Media Player, Flash players and Quicktime. BrightRoll also announced today that the PostRoller name will no longer be used on its products, as the Company now provides pre-roll, post-roll and mid-roll products in the marketplace.