Video Sphere

BrightRoll, the video ad network formerly known as PostRoller, helps publishers monetize their video traffic and helps advertisers connect with consumers in the rapidly growing online video market.

“Online video advertising is quickly becoming the most important and strategic medium for branded advertisers,” said Tod Sacerdoti, CEO and Founder of BrightRoll.

A brief overview of the company:

Based in San Francisco, CA, BrightRoll was founded by Tod Sacerdoti, a former executive with Plaxo and former Internet Marketing investment banker at Robertson Stephens.

Launched in late 2006, BrightRoll has established itself as an early leader in the video advertising market, providing innovative pre-roll, post-roll (before and after the delivery of video content) and click-to-play advertising solutions across a broad network of publisher sites.

In April, 2007, BrightRoll, Inc. announced that it has already served 500 million advertisements in video players since inception.

Massive growth expected in the online video advertising market:

With a rapidly growing publisher network and a strong pipeline of video advertisers, BrightRoll is well positioned to take advantage of the massive growth expected in the online video advertising market. A recent report from Lehman Brothers stated that U.S. Online Advertising Spending will reach $2.4 billion in 2010, representing nearly 10% of the total online advertising market.

Register and monetize your videos:

Publishers can sign up for an account at BrightRoll.com, get their BrightRoll ad tags and begin monetizing their sites within minutes.

BrightRoll is compatible with Windows Media Player, Flash players and Quicktime. BrightRoll also announced today that the PostRoller name will no longer be used on its products, as the Company now provides pre-roll, post-roll and mid-roll products in the marketplace.

“Austrian economist Joseph Schumpeter once said that innovation is the driving force of economic progress. Entrepreneurs, he said, are the agents of innovation. These words capture the essence of Vator.tv.”

The spirit:

Vator.tv is a YouTube for entrepreneurs looking to pitch their business ideas. In a more professional way we must say it is a professional network and marketplace for ideas and businesses, where anyone, across all industries, at any stage, can share ideas, products, services and businesses with the rest of the world, mainly through video.

Its founder, the charming Bambi Francisco, after 8 years working for MarketWatch, hopes to make Vator.tv a contributor in the drive for economic progress by serving as a catalyst for innovation. It is an extension of Bambi’s passion to give investors an edge by exposing opportunities at the earliest stages.

Hence, the name Vator, for innovator, or elevator, since the pitches are given in the span of an elevator ride.

How to use it:

But Vator.tv is much more than a simple YouTube for entrepreneurs, it is a real community for innovators to showcase their ideas, discover, collaborate, exchange knowledge and muster the resources to get their idea to the next level.

When you first register you are asked to fill in who you are (business owner, employee, freelancer, student, looking for work, investor, …) so you immediately understand you are not here to watch and share dumb videos…

When registered, you can not only upload your own pitch, but also:

• browse existing videos through keywords, categories, upload freshness,
• search for service providers by category, country and city,
• have a look on the common tag cloud,
• search for people by name, company or type of profile (business owners, employees, freelancers, students, jobseekers, investors),
• browse the company directory where you can find a link to companies websites and of course uploaded pitches,
• contact people and share interesting pitches with your friends and external contacts.

So, if you are an entrepreneur looking for a founder of a new company, an engineer inside a corporation or University with a new product idea, an author who wants to make a film out of his book, or a proprietor of a small business who wants to franchise, register and upload your pitch on Vator.tv without loosing a minute !

A short presentation by Bambi Francisco & Cyril Brignone: