Video Sphere

BrightRoll, the video ad network formerly known as PostRoller, helps publishers monetize their video traffic and helps advertisers connect with consumers in the rapidly growing online video market.

“Online video advertising is quickly becoming the most important and strategic medium for branded advertisers,” said Tod Sacerdoti, CEO and Founder of BrightRoll.

A brief overview of the company:

Based in San Francisco, CA, BrightRoll was founded by Tod Sacerdoti, a former executive with Plaxo and former Internet Marketing investment banker at Robertson Stephens.

Launched in late 2006, BrightRoll has established itself as an early leader in the video advertising market, providing innovative pre-roll, post-roll (before and after the delivery of video content) and click-to-play advertising solutions across a broad network of publisher sites.

In April, 2007, BrightRoll, Inc. announced that it has already served 500 million advertisements in video players since inception.

Massive growth expected in the online video advertising market:

With a rapidly growing publisher network and a strong pipeline of video advertisers, BrightRoll is well positioned to take advantage of the massive growth expected in the online video advertising market. A recent report from Lehman Brothers stated that U.S. Online Advertising Spending will reach $2.4 billion in 2010, representing nearly 10% of the total online advertising market.

Register and monetize your videos:

Publishers can sign up for an account at BrightRoll.com, get their BrightRoll ad tags and begin monetizing their sites within minutes.

BrightRoll is compatible with Windows Media Player, Flash players and Quicktime. BrightRoll also announced today that the PostRoller name will no longer be used on its products, as the Company now provides pre-roll, post-roll and mid-roll products in the marketplace.